¡Que no pienso decir que mis trajes son de Zara!: low-cost pride

I bought them on SHEIN. There, I've said it. And that's precisely what this song is about: refusing to lie about the label on your clothes to look good in front of someone who loves to show off.

It seems to me a small idea with a lot behind it. The lyrics set two ways of being in the world against each other: that of someone who needs to keep up appearances at all costs and that of someone who digs their heels in and says no, their suits aren't from Zara and they couldn't care less what anyone thinks. The chorus makes it clear: «No pienso decir que mis trajes son de Zara» ("I'm not going to say my suits are from Zara"). There's something very liberating about that phrase shouted out loud.

The person it's aimed at appears with one of those nicknames that stick: «el marrano de El Médano» (the pig from El Médano). That Canarian geography slips in all through the song, along with a certain «tonto de la verdellada» (the idiot from La Verdellada) who makes me laugh every time I hear it, and a warning that's very much house style: he'd better not set foot in Benidorm, because they're waiting for him there with open arms (and not exactly to hug him).

Settling scores has its manual

There's a stretch that moves from joke to settling scores, with a message for the next victim and a white BMW that doesn't belong to who he says. It's the most acid part, the kind you write when you've run out of patience but still have plenty of memory.

And then the finishing touch, one of my favourites: remember who taught you Excel. I find that line wonderful because it brings the drama down to any old office, to a spreadsheet, to the help you gave without asking for anything. It closes by recalling that it already told him so in another song: that he has the memory of a goldfish. I love that nod to another track in the GAYFOLK universe, because songs talk to each other too.

Put it on when someone asks where your jacket is from in that tone. Or when you decide your cheap clothes and your expensive dignity can walk down the street together. I'd listen to it on the way to a dinner where you know someone will be comparing brands: you walk in, smile and think of the chorus.

The full lyrics are further down. Listen on Spotify